Time to subscribe! Cristiano Ronaldo launches his own YouTube channel in latest lucrative side hustle, teasing videos with partner Georgina and guest interviews

Cristiano Ronaldo has launched his own YouTube channel as a sideline to his football career, through which he aims to connect with his fans around the world.

The superstar currently plays in Saudi Arabia for Al-Nassr and although there are rumours that he wants to continue his career for a few more years, he seems to be close to retirement.

After officially unveiling his latest side gig on the video platform, Ronaldo promised to use the channel – titled ‘UR’ – to show a rarely seen side of himself.

His content will delve deeper into topics unrelated to his on-field career, including numerous clips he has already filmed with his partner Georgina Rodriguez and their children.

It has been confirmed that the 39-year-old will also interview a number of mystery guests.

Cristiano Ronaldo has officially launched his own YouTube channel – titled UR

A host of guests, including Ronaldo’s partner Georgina (left), will appear in videos

Ronaldo’s channel launched on Wednesday afternoon and features a sleek logo design, with the UR resembling his CR initials, followed by a play button.

During a brief one-minute preview, Ronaldo looked cheerful and smiling.

“I have a big surprise for you, the new YouTube channel,” he said.

The channel’s bio cleverly told viewers to ‘Subscribe and join the CR7 family’, a nod to Ronaldo’s now-iconic goal celebration that was often repeated by the crowd.

Nine videos have been uploaded so far. They include a ‘Meet Georgina’, a free kick challenge with his son and a ‘This or That’ selection in which Ronaldo chooses between iconic athletes such as Michael Jordan and Tiger Woods.

Shortly afterwards, a Mr & Mrs quiz with Ronaldo and Georgina also went live.

The superstar looked cheerful as he introduced viewers to the channel in a short teaser

A sleek studio setup with the channel’s logo forms the backdrop for the videos

Georgina has taken part in ‘Meet Georgina’ and Mr & Mrs quiz videos uploaded after the launch

Ronaldo said: ‘I am very happy to bring this project to life. It has been in my mind for a long time, but now we finally have the chance to make it happen.

“I’ve always enjoyed the strong connection I have with fans on social media. With my YouTube channel, I have an even bigger platform for that. They can learn more about me, my family, and my perspective on all sorts of topics.”

‘I look forward to having conversations with guests that will surprise people!’