Samsung creates endless possibilities for athletes and fans at Paris 2024 with official theme ‘Open Always Wins’

Samsung is partnering with a group of inspiring international athletes, including Sky Brown, Johanne Defay, Madison de Rozario and Jack Robinson, to bring ‘Open always wins’ and the brand’s programme for Paris 2024 to life

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, has announced the official theme for the Olympic and Paralympic Games Paris 2024: “Open Always Wins.” The message conveys Samsung’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new horizons and infinite possibilities. It will serve as the heart of Samsung’s Paris 2024 program and will be brought to life through a variety of promotions leading up to and during the Games, as well as through Team Samsung Galaxy’s remarkable athlete ambassadors.

“Samsung has defended the Olympic spirit — and has enabled a meaningful connection — “Samsung Electronics has been a leader in the development of the Paris 2024 Games since the very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the Games and help deliver on the promise of being the most open Games ever. The brand message of ‘Open always wins’ reflects this alignment of values ​​and will be reflected throughout Samsung Paris 2024 programming.”

Team Samsung Galaxy will serve as the leading voices for ‘Open always wins’, and by sharing their journeys, they will showcase how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, including British skateboarder and long-time brand ambassador Sky Brown, knows first-hand that an open mindset drives you to victory, in sport and beyond.

“Samsung has taken the Olympic and Paralympic Games experience to the next level — and support athletes — “for almost four decades,” said Tony Estanguet, President of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness and its innovative mobile technology will play a central role at Paris 2024. Together, we will proudly engage, inspire and enhance the Olympic and Paralympic Games for athletes and fans.”

Team Samsung Galaxy for Paris 2024

For Paris 2024, Team Samsung Galaxy consists of more than 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl(1) Grace “Sunny” Choi, German Para-sprinter Johannes Floors and South Korean football icon Son Heung-min — with even more names. It features several athletes from some of the newest sports of the Games — skateboarding, surfing and breaking — who, like Samsung, share the core values ​​of openness and self-expression.

“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “They are not only inspiring people on and off the field, but they are also making an impact on their communities and the next generation. Together with Team Samsung Galaxy, we are excited to encourage fans around the world to be open to new possibilities in their everyday lives.”

The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to compete at the Olympic Games when she won silver in Tokyo 2020; Kim Ye-ri, the “limitless” South Korean B-girl who overcame a hearing impairment to reach the top of her sport; Jagger Eaton (USA), who champions skateboarding’s open-minded culture; surfers Johanne Defay (France), John John Florence (USA) and Jack Robinson (Australia), who are not only fierce competitors on the waves but also fierce advocates for the ocean and the climate; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to promote accessibility and inclusivity in sport and society.

Madison de Rosario: “Samsung has been part of the Paralympics for so long and one of the greatest privileges of a Paralympian is to partner with a brand that is so deeply involved in the Paralympic movement. Technology is playing a huge role at the moment, particularly in Paralympic and women’s sport. The ability to connect directly with fans has moved the movement forward faster than anything else.”

Jack Robinson: “I’m most excited about the new opportunity to be part of this family of athletes and inspire each other. Sport brings us all together and that’s what brings out the best in people, so I’m looking forward to going to the Games.”

More information about how ‘Open Always Wins’ comes to life, the many ways Samsung will enhance the Paris 2024 Olympic and Paralympic Games experience, and the additional athletes making up Team Samsung Galaxy will be revealed as the Road to the Games continues. The full Team Samsung Galaxy roster is included below.

(1) ‘B-girl’ refers to a female breakdancer.