Photo: Big Sean Helps Reveal StockX Pistons Jersey Patch for 2024-25 NBA Season | News, Scores, Highlights, Stats & Rumors

To ramp up excitement for the 2024-25 season, the Detroit Pistons have enlisted the help of hip-hop star Big Sean to add a StockX patch to their uniforms.

The Pistons posted a photo of Big Sean wearing the jersey with the patch on the left chest, along with a highlight video highlighting their primary sponsor.

The Athletic’s Mike Vorkunov reported on Wednesday that the Pistons and StockX have reached a multi-year partnership that will begin next season.

StockX is an online marketplace where consumers can buy and sell items, primarily clothing and sneakers for men, women, and children. The e-commerce store was co-founded in 2015 by a group of four people, including Cleveland Cavaliers Governor Dan Gilbert.

Actor Mark Wahlberg and Grammy-winning rapper Eminem are among those who invested in the startup in 2017. The company is headquartered in Detroit.

Big Sean, whose family moved to Detroit shortly after his birth, was hired by the Pistons as creative director of innovation in December 2020. His responsibilities include providing creative advice and guidance on various off-court initiatives for the franchise.

As part of the deal, the Pistons added Big Sean’s “Don Life” logo to their practice jerseys.

The Pistons are entering a new era under first-year head coach J.B. Bickerstaff. They have been in disarray of late, winning 23 or fewer in each of the past five seasons, including a franchise-worst 14-68 record last season.

Bickerstaff takes over after a successful five-year tenure with the Cleveland Cavaliers, posting winning records in each of the past three seasons, with back-to-back playoff appearances in 2022-23 and 2023-24.

The Pistons will hold their first media day of the 2024-25 season on Monday, then close out the preseason on Oct. 6 against the Milwaukee Bucks. They open the regular season on Oct. 23 against the Indiana Pacers at Little Caesar’s Arena.