Palace and Stella Artois unveil new collection

With the rollout now well underway in summer 2024, London’s Palace just unveiled his latest collaboration — connect with Stella Artois, to take inspired by the great British sport of tennis.

Palace and Stella Artois have a long-standing collaborative relationship, with the duo collaborating twice in 2021 for collections that celebrated British pub culture in all its glory. For their latest collection, Palace and Stella Artois continue to shine a light on British excellence, as Stella operates as the official beer partner of Roland-Garros and The Wimbledon Championships.

Combines core silhouettes and accessories for both tennis and beer loversthe new collection is a classic pub-meets-court mix that delivers performance and style in a tongue-in-cheek way. The sports line includes smart blouson match jackets – featuring embroidered details on the arms and logo badge – while lightweight pumps, technical polo shirts and shorts are included with usual Palace x Stella Artois motifs.

In addition to matching caps and socks, Palace also includes Stella Artois a special co-branded tennis racket and balls from one of the oldest sporting goods providers: Slazenger. Meanwhile, a towel and overnight bag for kits and beer are welcome, along with a whole range of off-court hoodies, T-shirts and the all-new cult chalice to round it all out.

Take a look at the lookbook in the gallery above, and expect the collection to arrive in stores and online via the brand’s official online store on June 28, 11 a.m. EDT. The collection will be released in Asia on June 29 at 11am CST on the Palace online store and on June 29 at 11am CST on the official “Palace_Skateboards” WeChat store.