Off-White Releases Skateboarding-Inspired VULC 779 Sneaker – Footwear News

The VULC 779 takes its name from 815/779, the area code for Abloh’s hometown of Rockford City, Illinois, near Chicago. The shoe will travel from Selfridges in London to Four Amsterdam and Milan to END in pre-launch, with each stop highlighting the sneaker’s skateboarding roots and bringing like-minded individuals together in the name of sport and fashion.

“Off-White is an idea that the world ran away with. It was the brand that changed the fashion industry.
Because Virgil wanted a platform and a creative space for himself, he came up with a brand, a canvas
that became a reality. Off-White. The VULC 779 – more than many other products we have created and launched – embodies the ethos of the brand that we continue to nurture. Yet the launch of VULC 779 resonates differently,” said Cristiano Fagnani, CEO of Off-White™.

“It’s a project that brings up a lot of emotions for me, a true labor of love for the whole team. It’s our way of celebrating skate culture and paying tribute to a community that we respect so much. It’s about our love for the sport, for the young people we want to inspire and be inspired by.”

The VULC 779 sneaker is available now at Selfridges London from July 11 to August 8, globally at www.off—white.com, in Off-White stores and through select retail partners worldwide from September 2024.