How Inspector Nuggs Designed Our Drugs ‘ON ONE PLATE’ Creative Football Culture Tour Memories

Tell us more about your relationship with football.

Inspector Nuggs: “I come from a town called Cheddar, just outside Bristol. My family is also from South Africa, which has had a huge influence on my approach to both football and my creative work. Football is everything in Britain. My entire childhood was football-oriented. From a design perspective, I’ve always had a fondness for the kits. The first pair of boots that really caught my eye was a red pair of Adidas F10s. My team played in a red and white uniform, I got the matching shoes and socks and I felt like the biggest baller. Design has always been a big part of my association with football, but playing football eventually became too rigid for me when there is no right or wrong way to do it.”

Which creative projects are ‘right’ or ‘wrong’ for you? Why do you want to hire them, like the ‘On a Plate’ committee?

Inspector Nuggs: “The ‘correct’ ones are usually the loose ones. For this board project, the design brief was so simple: ‘an adidas event celebrating the Copa America in New York.’ The rest were just playing. Wouldn’t you know it, the disciplined projects make me feel boxed in, which puts me off. If I get an assignment where they are happy that I am doing my thing, that is ideal. For this, SoccerBible just let me go, and everyone was happy with how it turned out.”

It doesn’t look like it was made by someone who’s never been to New York; it’s great work, especially in the context of the Copa America, the 2026 World Cup, and how football will only descend on this city and country in the years to come. Have you designed tableware or homeware before?

Inspector Nuggs: “This was the first time, but for me, if I can design on a body, which is what tattooing is, I can definitely design it on a plate.”