Faze Clan Announces New Multi-Year Rollbit Deal

North American esports organization FaZe Clan has signed a new multi-year deal with a cryptocurrency casino and trading platform Roll bit.

FaZe Clan first signed with Rollbit in January 2024 in a multi-million dollar deal that was described as “one of the largest sponsorship deals in esports history.”

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The exact duration of the original partnership was not disclosed, but the new sponsorship has also been described as a multi-million dollar deal. Rollbit’s sponsorship of FaZe Clan is also focused outside of the United States.

According to a press release, the new deal will see the cryptocurrency casino “deepen” its sponsorship of FaZe Clan’s Counter-Strike team.

Launched in 2020, Rollbit is a crypto casino on the Ethereum blockchain. Outside of esports, the company has large-scale partnerships with Italian football club SSC Napoli and English team Southampton.

Since Rollbit and Faze Clan’s initial partnership, the North American team has undergone a series of developments, most notably merging with GameSquare Holdings in March. FaZe Clan also hosted the 2024 Halo Championship Series (HCS) Atlanta Major in July and announced the global launch of its gaming peripherals line with SteelSeries.

Erik Anderson, Chairman of FaZe Clan, noted: “After a very successful initial collaboration, we are excited to deepen our relationship with Rollbit and enter into a new multi-year, multi-million dollar sponsorship agreement.

“As a top global esports team, FaZe Clan provides meaningful exposure to our partners like Rollbit. We look forward to additional opportunities to grow our historic partnership in the future.”