Comment Manufrance, emblematic company of Saint-Étienne, has a renaître de ses cendres

It is a historic brand of Saint-Étienne that revives its ancient history: Manufrance. A name linked to all our French football passions, which in 1976 was in the jamais of the green pop, the footballers of the ASSE. The manufacturer has established the sponsor of the team’s main tights. As a highlight, the French manufacturer of weapons and cycles from Saint-Étienne employs only 4,000 employees in its use of stéphanoises. Avant le déclin, brutal, à la fin des années 70 – debut 80. Tandis que l’AS Saint-Étienne descends into the Deuxième division suite with a scandal of the black caisse in 1982. An era that is not the city of Saint-Étienne it’s safe to say that it’s a draw.

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The temporary workers are forced to choose the Stéphanois club as a manufacturer. Les Groens are returning to Ligue 1 and the brand can be found on the internet again. In reality, it is not true that this is not the case. Rachetée in 1985 by a man of business Stéphanois, Jacques Tavitian, Manufrance through the centuries, a series of difficult periods that noted the end of correspondence, the confluence of Chinese products and the internet avene. Durant plus the vingt ans, dans sa boutique – company on the site of the place Jean-Jaurès in Saint-Étienne -, Jacques Tavitian a fait front, is démené for the maintenance of the Manufrance en vie.

Voir en plein ecran

Plus the cycles and fusils, more than the spirit of the factory in France

When Carole takes charge of the company, she decides to leave a brand that has not achieved its purpose. Elle ne vend plus de cycling et fusils mais de spirit de «fabriqué en France» demeure. Because it is a good salary, the company’s manufacture is again transformed into the world of the home, textiles, nature and fashion. The digital version replaces the mythical catalog of correspondence.

All objects or products are made from the characteristics of the Hexagone. Carole Tavitian en tent plus que tout : « On a monté notre bureau d’études. On one of the industrial partners with the suppliers who play tricks in the regions. If you choose PME, you will want to know more about the fairness of the trade, with on-the-job lessons about the products produced, more than ever. »

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Are you visiting a manufacturing museum in Saint-Étienne?

To win back your customers, your business based on the “made in France” card: the customizable products from Thiers in the Puy-de-Dôme, the mug with MF pastries by an artisan e-mailer, the peigne à myrtilles in the real fabriqué with partir de plusieurs essences de bois, etc.

According to a proof, the manufacturer made a choice of reattaching the 1976 green tights. « The production in the Nordic region of France is not yet official », precise Carole Tavitian who is lovely about traditional objects and vintage. When it comes to the cycle industry, the company is a company that offers a collection of services that showcase the passion of cycling. « Aujourd’hui, dans notre catalogue en ligne, sur les environnement aux 500 références d’articles. It is small, but quatre personnes and internal, more than gross. »

For comparison, with more large values, a catalog of 1,200 pages illustrated with 300,000 references is proposed on the vent, in a period of the history of Saint-Étienne, considered the French capital du cycle and des arms. If the factory in its own country (the company achieved a turnover of 400,000 € for business relations in 2021) the company is no more than a community with an old illustration, the company guarantees that they « brand is en plein essor. About a start-up »sour Carole Tavitian. Elle regrets leaving Saint-Étienne – son of a historical magazine plus adapting to his new activity, and “not in any way on the periphery”trust the director – cast the installation in Saint-Cyprien in the banlieue.

Elle promet toutefois de revenir à Saint-Etienne is a vite car elle en rêve: and creates a museum that puts together the iconic objects of the Manufrance. « My goal is to find a location in Saint-Étienne that offers the company’s visibility and offers us a beautiful museum. »