Commanders RB Austin Ekeler enters new space with ‘unique’ tech platform

Before running back Austin Ekeler was part of the exciting new changes within the Washington Commanders organization, he was an undrafted free agent who found his way in the NFL with the Los Angeles Chargers.

Even before that, he was a member of the Western Colorado University (WCU) football program, a far cry from where he would eventually end up with the Commanders and far from a legitimate weapon in the NFL.

Much has changed during Ekeler’s journey from Colorado to Washington, but he has never forgotten where he came from. With a new venture using his unique tech platform Eksperience, he is taking steps to help athletes reach their full potential, just as he did with his own platform.

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According to a press release, Ekeler’s platform and WCU “are entering into a landmark name, image and likeness (“NIL”) partnership, with WCU becoming the first university institution to sign. Founded by NFL star running back and WCU alumnus Austin Ekeler, Eksperience is a platform designed to connect fans directly with their favorite athletes in customized ways that fit their style, personality and availability.”

“We are excited to be the first university, regardless of governing body or division, to partner with Eksperience,” said WCU Deputy Director of Athletics Greg Hinze. “The NIL era in college athletics continues to evolve and we are proud to be the first university on the Eksperience app, maximizing opportunities for our student-athletes. Through the app, our student-athletes have a new and dynamic way to connect with their fans, create memorable experiences and, most importantly, foster a deeper sense of community.”

According to the release, Ekeler’s platform was designed with downfall in mind, not surprising given the back’s path to NFL stardom.

While college stars have endless opportunities to generate revenue, Eksperience’s goal is to help players in smaller sports networks find ways to monetize their athletic achievements and build long-lasting relationships with communities and fans.

“As a former student-athlete at WCU, I know firsthand how important the connection is between athletes and their fans,” Ekeler said. “Eksperience was created to strengthen that connection and break down the barriers between athletes and fans as we build community around sports. I’m proud to see it launch at my alma mater, creating new opportunities for athletes and fans alike.”

Ekeler is entering his eighth season in the NFL after going undrafted and is in his first season with the Commanders. Ekeler has played in 103 games with 68 starts and has over 8,000 scrimmage yards and is just one touchdown shy of 70 for his career.

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