Bryson DeChambeau effect in full force after incredible victory at the US Open

Bryson DeChambeau’s victory at the US Open is still the most talked-about news in golf, despite LIV Golf Nashville and the PGA Tour’s final Signature Event this week.

In the 24 hours following DeChambeau’s victory, Google searches about him increased 250 percent and he gained more than 150,000 new followers across all his social media platforms.

The Bryson DeChambeau effect is in full force, but the professional golfer is taking advantage of it.

“I have to say I’m humbled by all of this,” DeChambeau said ahead of the LIV Nashville event. “I never thought things would be where they are now a year and a half ago. Gosh, I’m trying to hold it in now. The support was overwhelming. It is with complete thanks and gratitude.”

His YouTube channel now has 750,000 subscribers. Two days ago, DeChambeau posted highlights of his historic victory, which have already racked up 614,000 views, 26,000 likes and 3,515 comments.

He has 410,240 followers on Twitter. In recent days, he posted photos with Grant Horvat and San Francisco 49ers tight end George Kittle holding the trophy. Kittle even got to drink from the trophy with DeChambeau.

His Instagram has also grown since his victory. It is the social channel that has the most followers with 1.4 million.

He also posted a film of his favorite photos there less than 24 hours after it went live, and it already has 1.5 million views, 117,434 likes and 1,100 comments.

The video of him hitting that incredible three-foot bunker, which he called “the best moment of my life,” has four million views, 285,330 likes and almost 3,000 comments.

He takes on golf through a different lens, and the fans seem to like it.

“A year and a half ago it was a risk, but I knew it was a way for me to make my voice heard and inspire a younger generation,” he said.

DeChambeau saw what huge YouTube star Mr. Beast did it with his channel and put his own spin on it. Mr. Beast now has more than 200 million followers as an entertainer who does all kinds of things on YouTube.

“I said, why can’t an athlete do something like that? Why isn’t that possible? He inspires millions of people,” DeChambeau said.

“It was in 2021 that we produced our first video. It was a video that went on tour for a week and got a million views. We filmed there and then put it on YouTube. No paid ads, no media spins or anything like that. It just happened. Everyone loved it.”

After that first video, DeChambeau saw the potential and how much golf could change. His goal is to grow the game, and he has found his way.

“How can I do it all the time and create great content that people want to see, so that people can not only be entertained, but see who I really am,” DeChambeau said.

“What’s nice is that when I play these challenges, it keeps me in that creative mindset. It keeps me focused on golfing. Even though I’m filming, I’m still practicing and working. It’s a symbiotic relationship I have with YouTube that allows me to be the best and do my best for the fans.”

Such growth on social media is not unheard of, but what DeChambeau has accomplished is huge for golf content creators. They see what he does and it shows how possible it is.

Savannah Leigh Richardson is a golf staff writer for SB Nation’s Playing Through. Follow us for more golf coverage @_PlayingThrough on all major social platforms. You can also follow her on Twitter @SportGirlSL and Instagram @savannah_leigh_sports.