Balenciaga presents campaign “The Characters”

Balenciaga‘s latest campaign, “The characters,’ spotlights a trio of brand ambassadors—Isabelle Huppert, Kim KardashianAnd Naomi Watts. Captured by renowned photographer Nadav Kanderthe campaign explores refined simplicity, with each star presenting a unique character while at the same time capturing the iconic Rodeo bag.

Each ambassador brings a distinct presence to the campaign, seated in a simple chair against a seamless white backdrop, allowing their personalities and the fashion to take center stage. Isabelle Huppert, known for her enigmatic screen presence, Kim Kardashian, a global style icon, and Naomi Watts, an acclaimed actress, each embody different facets of the modern woman. Their clothes are made up of signature Balenciaga ready-to-wear pieces, including hybrid separates, kick silhouettes, evening gowns and Knife stilettos, all designed to emphasise the brand’s avant-garde aesthetic.

The campaign focuses on the Rodeo Bag, a symbol of Balenciaga’s craftsmanship and innovation. Made of beautiful calf leather with a matte finish, the Rodeo Bag has a unique construction and versatile closure system. The pre-formed accordion pleats, soft piping and raw edges give the bag a relaxed, lived-in look, reminiscent of a cherished item that becomes a personal heirloom. This sense of timelessness and familiarity is what the Rodeo Score a striking piece from the collection.

The simplicity of the set, combined with the luxurious materials and meticulous design of the clothing and accessories, creates a striking contrast that draws the viewer’s attention to the details. Nadav Kander’s photography captures the essence of each woman, highlighting their individuality while maintaining a cohesive aesthetic that ties the campaign together.

Balenciaga’s choice of ambassadors for this campaign is a testament to the brand’s ability to span generations and styles. The refined allure of Isabelle Huppert, the contemporary influence of Kim Kardashian and the classic charm of Naomi Watts each bring a different dimension to the brand.

Featuring Isabelle, Kim and Naomi, the campaign captures the essence of modern femininity. Rodeo Bag, with its impeccable craftsmanship and versatile design, serves as the perfect accessory to highlight the unique character of each ambassador. This campaign not only showcases Balenciaga’s innovative approach to fashion, but also celebrates the individuality and elegance of the women who wear it.