Ad of the Day: Tom Daley features in cheeky Malibu ‘Don’t drink and dive’ campaign

Wieden+Kennedy London has delivered a serious message in a playful manner for the project. One in four drowning incidents is alcohol-related, something diver Daley thinks twice about ashes, Malibu in hand, he turns away from the pool.

Crocheted trunks, sunglasses and sliders, as well as The Pina Colada Song, are all present in this multi-channel campaign, which will appear across digital and social channels while also being activated across swimming hot spots in the UK, such as Weymouth (pictured ).

The knitted apparel featured in the film will also be available through Daley’s Made With Love brand as a capsule collection, with proceeds donated to RLSS UK.