Nepal Creates Viral Waves With Innovative Social Media Content

Binod Das, Cricket Operations Manager at CAN, attributes this success to the innovative social media strategies employed by the association.

“People in Nepal are addicted to social media, so we wanted to create platforms where they can find news about the team,” said Das.

The platforms offered content such as player interviews and activities, while the Happy Dressing Room series, which offered a behind-the-scenes look, was a huge hit with fans.

The results speak for themselves: our follower count has grown by 300% over the past two years and we now have 840,000 followers on Facebook, an increase of 250,000 from six months ago.

“Social media is really important,” Das added. “It has made players more relatable and more relatable to the fans.

“It has also led to an increase in the number of people coming to the stadium as fans have become more aware. And on a larger level, it means there are more global eyes on the Nepali cricket team.

“We have fans from other countries like Afghanistan and Bangladesh who are engaging with the content. The exposure has gone global and has played a big role in making the game more commercial.”

Nepal has long had a large following for cricket. The association’s focus on social media has only increased their involvement with the team. And there is much more to come.

“We want to bring more relatable content, more interactions, interviews and segments,” Das said. “We would like to give fans a glimpse of what it’s like to be a national player in Nepal.

“We want to continue to provide more information about matches, how to watch and attend them, and we want to expand our women’s cricket content.

“We have made it good, but we still have much more to do. We want to make it better than it is now.”