Dahl Automotive Acquires Ford’s La Crosse Truck Center

The location is renamed Dahl Ford Truck La Crosse. It is now Dahl Automotive’s 11th dealership in Wisconsin and Minnesota.

La Crosse Truck Center Ford sells commercial medium-duty vehicles, vans, box trucks and more in new and used models. The dealership is also Cummins and Caterpillar certified and services both types of vehicles.

“Adding this dedicated Ford Pro dealership will allow us to better serve the needs of businesses in the region with their commercial and fleet vehicle needs,” said Andrew Dahl, President of Dahl Automotive. “We couldn’t be more proud of our extended partnership with Ford Motor Company, which dates back to 1911.”

Ford dealership La Crosse Truck Center will retain all 14 of its employees. Dahl Automotive also owns Ford locations at Dahl Ford Onalaska, Quick Lane Onalaska and Quick Lane La Crosse.

Dahl Automotive last expanded its dealerships with four acquisitions in 2023. The auto group bought two Honda dealerships and two Chrysler Dodge Jeep RAM dealerships from Kocourek Automotive.