‘Committed to the growth of NewJeans,’ says Lee Jae Sang, CEO of HYBE, amid conflict with ADOR and Min Hee Jin

NewJeans and HYBE have been embroiled in conflict for a long time. It all started with Min Hee Jin, the former CEO of ADOR, of which the group is a part, who was caught plotting to usurp management rights. The latest document leak has increased that feud even further. While many are concerned about the future of NewJeans at HYBE, the CEO has promised that they are committed to helping them grow further.

On November 5, Lee Jae Sang discussed internal conflicts involving HYBE and NewJeans during a conference call to discuss third-quarter earnings. He acknowledged that despite the releases of new albums or concerts, the girl group maintained their consistent performance on the charts and popularity in advertising throughout the third quarter.

“HYBE remains committed to supporting the continued growth of NewJeans,” said Lee Jae Sang. He also acknowledged the group’s record-breaking success, noting that when they held their Bunnies Camp 2024 concert in Tokyo in June, they set a record as the fastest non-J-Pop artist to perform there.

“With the release of How Sweet this year and their Japanese debut album Supernatural in June, they have achieved their fifth consecutive million-seller,” the CEO said, praising the group’s commercial skills.

Not long ago, HYBE’s internal report on music industry trends was leaked. The document revealed shockingly malicious content about other K-pop idols and groups, landing the agency in massive controversy.

On this day, CEO Lee Jae Sang said about the situation: “Despite the various challenges the company has faced recently, HYBE’s artists and employees have continued to achieve great results through their hard work.”

He added that the agency is extremely focused on continuing its operations and following its core values ​​without unwavering commitment. He also expressed his gratitude to HYBE’s shareholders.

Meanwhile, the agency is in trouble because of the aforementioned leaked document. Previously, Lee Jae Sang issued an official apology letter, acknowledging that the report contained inappropriate content. However, he denied having used the information for reverse viral marketing. Additionally, he said he is contacting other agencies to apologize for the problematic content about their K-pop idols.

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