AXS launches new Apple Wallet tickets at Red Rocks Amphitheatre

AXS, the ticketing division of promoter giant AEG, unveiled a new, improved ticketing experience for fans in the Apple Wallet, debuting at Colorado’s iconic Red Rocks Amphitheater.

This new technology makes it easier and more convenient for fans to access information and manage their tickets in one place, while also allowing venues and artists to customize fan experiences. After adding a ticket to Apple Wallet, fans can access real-time information such as venue maps, parking information and links to mobile food ordering, ticket management and other important event details.

Additionally, the new event tickets give fans access to Apple Music playlists to set the mood, view local weather forecasts to plan a road trip or concert outfit, and give ticket holders the ability to forward their location to help find their friends at arrival.

The experience debuted at Shawn Mendes’ Oct. 28 show at Red Rocks and will continue at all events at the venue for the rest of the year. Ticket holders can add their tickets to Apple Wallet via the AXS app or Red Rocks app on iOS 18.0 or later. AXS will roll out the ticketing experience to additional locations in the future.

“The Apple Wallet integration is the next cool version of an enhanced fan experience for Red Rocks fans,” venue spokesman Brian Kitts said in a statement. “Our partners at AXS are offering new ways to view a favorite artist and Red Rocks features including maps, friend finders and more.”

AXS’ chief product officer Justin Burleigh echoed similar sentiments, noting that “this will make one of the most iconic locations even more special and engaging for our fans.”

Earlier this month, Ticketmaster unveiled upgraded Apple Wallet tickets.