4 Chinese KOLs Ruin Reputations By Selling Fake Mooncakes, Illegal Supplies & Committing Assaults

The past month has been disastrous for some of China’s top influencers, including top-earning KOL Crazy Xiaoyangge, who has 100 million followers.

They have inadvertently tarnished their reputations by selling counterfeit products or attacking strangers during livestreams, sparking online outrage and jeopardizing their lucrative careers.

The Post examines these cases to illustrate how, to paraphrase a saying, a lifelong effort to build a good reputation can be lost in an instant. For these influencers, it seems their downfall comes from hubris, ruthlessness and arrogance.

Crazy Xiaoyangge

Before Zhang Qingyang became known as Crazy Xiaoyangge, he became famous with his “crazy” comic sales style. He was the first influencer to reach 100 million followers on Douyin in 2022 and reportedly earned 3.21 billion yuan ($450 million) last year.